38% of agencies say referrals are the most effective way of picking up new clients. Yet fewer than half have a strategy in place to increase the volume of those referrals.*

When you think about it, this is bonkers. On the one hand, agencies are reliant on referrals to fill their pipeline. But on the other, they’re not doing anything to increase the quantity or quality of those referrals.

Without being proactive, you have no control over the referrals you receive. You are essentially outsourcing this critical lead source.

Let’s fix that with a more systematic approach.

This workshop will teach how to:

> Identify (and resolve) your fears or limiting beliefs when it comes to referrals e.g., coming across as desperate or ‘salesy’.

> Map referral sources and key contacts.

> Build client referral requests into your onboarding and review processes.

> Carry out research to make referral requests specific.

> Find the right words when asking to be referred.

> Identify, approach and nurture strategic partnerships.

> Manage intro meetings with newly referred contacts.

> Build a referrals culture in your agency.

> Measure the impact of your referral program.

> And make things happen with a 30-point action plan.

This is a one-day workshop sharing ideas, tips and templates to create and manage your new referral program. Optional, ongoing support is available to keep you on track.

*According to the Wow Company’s 2022 Agency Benchpress report.

“Thank you so much for facilitating a really useful and productive workshop around referrals. We’ve already created a Trello board and prioritised your recommended actions and look forward to seeing the results.”

Aspasia Dellaporta | Marvell Consulting

Fancy some of that? Hand over your details and I’ll get right back to you.